SEARCH ENGINE OPTIMIZATION TERMS TO KNOW

Here are some quick terms to get you started on learning Search Engine Optimization.

ALT Text/Tag or Attribute – A description of an image in your site’s HTML.

Anchor Text – text that links back to your site.

Blog – A publishing tool used to push out content quickly

Canonical URL – a tag telling search engines which page to evaluate when content is duplicated

Conversion – A user completing the purpose of the website

Domain – Your site’s address on the web

The Fold – The “fold” is the bottom part of your website where a user will need to scroll beyond to see content

HTML – Code that search engines read. HTML code encompasses all aspects of your site not driven by database content

Inbound Link – A link from one site into another. 

Indexed Pages – The pages of your website that are stored by search engines.

Keyphrase – A word that a user enters in search.

Nofollow – Links not evaluated by Google. These do not affect rank.

PPC – Paid online Advertising

SERP (Search Engine Ranking Page) – The page that you are sent to after you put your term into Google and search it

Sitemap – A special document created by a webmaster or a piece of software that provides a map of all the pages on a website to make it easier for a search engine to index that website.

Social Media – Online media created by and shared among individuals. Facebook, YouTube, LinkedIn, Google+, and Twitter are popular social media websites.

Traffic – The visitors to your site.

URL – The web address of a page on your website

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